Business Valuation Services for Owner Operated Companies
Most owners have a number in their head. It usually comes from a competitor who sold three years ago, a rule of thumb someone mentioned at a trade association lunch, or what the business would need to be worth for retirement to work.
A real valuation replaces that with something you can defend. Not a flattering number designed to win your listing, and not a conservative one designed to make a quick sale easy. A supportable range, with the reasoning shown, so you can decide what to do next.
Graymarc provides written valuations at no cost and with no obligation to list with us.
What a Business Valuation Actually Tells You
What the market would likely pay today
A range, not a single figure, because the number depends on which buyer you end up with.
Why it is that number
Which parts of your business are adding value, which are subtracting it, and how a buyer will see each one.
This is the part most owners find most useful. If you are twelve or twenty four months from selling, knowing which two or three things move the number is worth considerably more than knowing the number itself.
What would change it
Our focus is on doing right by the owner — whether that means working together or helping point you in the right direction.
50+
$500k - $30MM
Enterprise value range
Transactions advised across our team's combined careers in financing, buy-side M&A, and brokerage
Seller-side representation, we never represent buyers
100%
Who Performs Your Valuation
A written valuation document containing the earnings calculation with every adjustment itemised and explained, the valuation range with the multiples applied and the reasoning behind them, an assessment of what is helping and hurting the number, and the specific items a buyer or lender is most likely to challenge.
Then a conversation about it. The document is not the point. Understanding what it means for your timeline is.
What You Receive
One of our partners. You will not be handed to an analyst.
Sam's background spans both sides of the transaction. He has represented sellers, acquired businesses as part of a private equity backed investment team, and arranged the acquisition financing and debt structuring that gets deals closed. Evaluating businesses from a buyer's perspective is a large part of what he has done professionally, which is directly relevant to telling you how a buyer will see yours.
Marco has worked on more than fifty closed transactions and spends much of his time with owners who are not selling yet, helping them understand current value and what would increase it before an exit.
Who We Work With
Privately held, owner operated businesses across a wide range of industries, generally between $200,000 and $6,000,000 in annual profit, with enterprise values from $500,000 to $30,000,000.
Common Questions About Business Valuation
Is a broker valuation the same as a formal appraisal?
No. Ours is a market valuation, an assessment of what a buyer would likely pay in the current market. A certified appraisal is a formal document prepared to a defined standard for legal or tax use. Most owners preparing to sell need the first one.
What if I am not planning to sell yet?
That is often the better time to do this. Owners who understand their value two years out have time to act on it. Owners who find out at the point of sale do not.
Request a Confidential Business Valuation
We provide confidential, no-obligation valuations to help owners understand what their business may be worth today. Try the valuation calculator
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© 2026 Graymarc Advisors, LLC. All rights reserved.
3800 North Lamar Blvd, Ste 200, Austin, 78756
Graymarc Business Advisors is a business brokerage and sell-side M&A firm representing business owners nationwide.
Phone
(737) 243-8448
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