A Trusted Partner for Selling Your Business

Our Approach

At Graymarc, our approach is straightforward: understand the business deeply, prepare it properly, and run a disciplined sale process. We combine targeted buyer outreach with high-quality marketing to generate interest, maintain leverage, and close transactions with confidence.

We begin with preparation by understanding your goals, evaluating readiness, and establishing a realistic valuation grounded in market conditions. From there, we manage a disciplined process of confidential buyer outreach, structured negotiations, and hands-on support through diligence and closing.

Frequently asked questions

What types of businesses do you work with?

We primarily work with privately held, owner-operated businesses across a range of industries, typically generating between $200,000 and $3,000,000 in annual profit. If you’re unsure whether your business is a fit, we’re happy to have a quick, confidential conversation.

How is my business valued?

Valuation is based on a combination of financial performance, industry dynamics, risk profile, and buyer demand. Most small businesses are valued on a multiple of their Seller Discretionary Earnings. We provide a clear, supportable valuation range and explain the reasoning behind it, free of charge.

How long does the selling process usually take?

Most transactions take 6–9 months from initial preparation to closing, though timelines vary based on complexity, buyer demand, and preparedness. We’ll outline a realistic timeline upfront so there are no surprises.

Do you represent buyers as well as sellers?

Our primary focus is representing sellers. This allows us to advocate fully for your interests and avoid conflicts that can arise when representing both sides of a transaction.

Will my employees or customers find out my business is for sale?

Confidentiality is critical. We take deliberate steps to protect your identity and business information, sharing details only with qualified buyers under strict confidentiality agreements.

What are your fees?

Our fees are success-based and aligned with the outcome of the transaction. There is no retainer involved. We’ll walk through our fee structure clearly before any engagement begins.

What if I’m not ready to sell yet?

That’s completely fine. Many owners speak with us months or even years before selling. We’re happy to provide guidance that helps you prepare, whether or not you ultimately decide to move forward.

How do we get started?

It starts with a confidential conversation. We’ll learn about your goals, your business, and your timeline, then outline what the process could look like, so you can decide whether moving forward makes sense.